A deep love for slow fashion and a belief that fashion can be (and should be) sustainable and inclusive resulted in travels that led me to various craft villages across India over the last 15 years. And introduced me to various handmade crafts and textiles that are centuries old. Ever since, we have worked with the artisans and craftspeople directly.

We work with handcrafted textiles, that are made with age-old techniques, to create minimalist luxury fashion. Our textiles conform with sustainable and fair trade practices, which not only helps sustain craftspeople but also allows these keepers of our heritage to live with dignity.

Daintier is the brainchild of hashtagee, creative by mind and soul. Very powerful with their creativity, ability and vision to create. “daintier” which believes “collections for you”.

As per our belief all products will be exclusively for you. We take care of your comfort with style, elegant yet chic, bold but beautiful, traditional yet modern, designer but affordable. As a brand-“daintier”, we design to keep delivering the products that you will love. We as a bunch of people from different backgrounds, working together for a shared passion and desire to deliver the best to our customers with our designs and creativity. All efforts are to make you all happy which can satisfy us. We grow only with your constant feedback and orders.

Our designs are unique and limited. Started with kaftans and extending to Tote Bags, Shopper Bag, Utility Pouches, sling bags, Bed Runners, and more to come. Our team thinking process is as of a Customer/Buyer rather than Seller.

All products are designed with easy to care and stylish but affordable to pockets. The styling and manufacturing is done in-house to maintain high quality standards and the design uniqueness.